BA (Hons) Graphic Design

BA (Hons) Graphic Design

The BA (Hons) Graphic Design program is designed to equip students with the creative and technical skills required to excel in the field of visual communication. The course covers various aspects of design, digital media, and branding to prepare students for careers in graphic design and related industries.

Duration: The program typically spans three years of full-time study. With a foundation year, it may extend to four years, depending on student eligibility.

Curriculum:

1. Foundational Design Courses: Introduction to design principles, typography, color theory, and layout techniques.
2. Digital and Print Media: Training in digital illustration, print production, and multimedia applications.
3. Branding and Identity Design: Understanding brand development, logo creation, and corporate identity design.
4. Typography and Visual Communication: Exploring the art of typography and its role in effective communication.
5. User Experience (UX) and Interface Design (UI): Principles of designing user-friendly digital interfaces and applications.
6. Motion Graphics and Animation: Introduction to animation techniques for digital storytelling.
7. Advertising and Marketing Design: Developing visual solutions for marketing campaigns and advertising.
8. Portfolio Development: Creating a professional portfolio showcasing individual projects and design skills.

Practical Experience:

1. Internships: Opportunities to work with design studios, advertising agencies, or in-house design teams.
2. Live Projects: Collaboration with real clients to gain industry experience.
3. Capstone Project: A final design project integrating all learned skills and concepts.

Soft Skills Development: Critical thinking, problem-solving, teamwork, and effective communication.

Career Development:

1. Career counseling, networking opportunities, and portfolio reviews.

Graduates can pursue careers as graphic designers, UI/UX designers, branding specialists, or art directors.