BA (Hons) Fashion Media and Marketing

BA (Hons) Fashion Media and Marketing

The BA (Hons) Fashion Media and Marketing program combines fashion knowledge with media, communication, and marketing strategies to prepare students for careers in fashion branding, PR, and digital marketing.

Duration: Three years of full-time study. With a foundation year, it may extend to four years, depending on student eligibility.

Curriculum:

1. Fashion Journalism and Content Creation: Writing and reporting for fashion media.
2. Visual Merchandising and Styling: Understanding retail display and fashion styling.
3. Digital Marketing and Social Media: Exploring online branding and influencer marketing.
4. Fashion Photography and Film: Capturing fashion visually through media production.
5. Brand Management and PR: Developing brand strategies and managing public relations.
6. Consumer Behavior and Market Research: Understanding fashion consumers and trends.

Practical Experience:

1. Internships: Work placements in fashion media, PR agencies, or marketing firms.
2. Industry Collaborations: Partnering with brands on marketing campaigns.
3. Capstone Project: Developing a marketing strategy for a fashion brand.

Career Development:

1. Networking, resume workshops, and career counseling.

Graduates can work in fashion marketing, PR, digital content creation, or brand management.